#Sketch

UX, Art Direction & Visual Design: Sprint Plans

A full design thinking process to improve Sprint.com’s Plans experience.

#A/B testing #Adobe Experience Manager (AEM)#Adobe XD #disabilities #ecommerce #mobile #prototyping #responsive #retail #Sketch #telecom #user flows #user testing #ux strategy #wire flows #wireframing

UX, Art Direction & Design: “Switch to Sprint”

A data-driven redesign for Sprint’s “Switch to Sprint” landing page and homepage section.

#Adobe Experience Manager (AEM)#Adobe XD #heatmapping #iconography #landing pages #redesign #research #responsive #retail #Sketch #telecom #typography #ux strategy #vector illustration #web design

UX, Art Direction & QA: Sprint Homepage Redesign

A transformation of Sprint’s promotion-heavy homepage into a more human, focused experience, driving a 22% increase in conversions and 169.3% increase in Black Friday conversions.

#A/B testing #Adobe Experience Manager (AEM)#brainstorming #css animation #localization #quality assurance #retail #Sketch #telecom #ux strategy #web design #wireframing