#retail

A full design thinking process to improve Sprint.com’s Plans experience.

A data-driven redesign for Sprint’s “Switch to Sprint” landing page and homepage section.

A dining and Instagram-worthy travel guide for Sprint’s LTE Advanced cities: Atlanta, Salt Lake City, Denver, and Las Vegas.

Sprint landing page introducing Apple TV as a new benefit for customers following T-Mobile’s acquisition of Sprint.

A visual content strategy that shifted the Sprint digital ecosystem away from product-first merchandising and toward a more human, approachable brand experience.

A transformation of Sprint’s promotion-heavy homepage into a more human, focused experience, driving a 22% increase in conversions and 169.3% increase in Black Friday conversions.

Landing page with network speed animation to announce 4G LTE Advanced availability and share a glimpse of our 5G future.

Landing page that encouraged Sprint customers to transition to the new network and take advantage of Apple and Samsung upgrade offers.

Redesign of Sprint’s Hulu partner experience to simplify a cluttered page, clarify the benefits, and create clearer paths to Hulu and Hulu + Live TV.