 | 🔒 UX Strategy & Rapid Prototyping for a Healthcare eCommerce Homepage
A reduction in cognitive load, improvement in product discovery, and strengthening of key conversion paths. |
#health
 | Creative Direction: Walgreens Health 🩺The “Health is Home” campaign consisted of branding, social, print, :60 and :30 spots, infographics, iconography development and other digital assets. |
Project Management: Open Enrollment Campaign for State Healthcare ExchangeAn extensive Open Enrollment campaign, which includes animated ad banners, social media ads and graphics, print ads, TV and radio ad spots, online video and graphics for a website redesign. |
 | Project Management: Research Institute’s Global Diseases Report LaunchEvent collateral for a research institute’s “Global Burden of Diseases” report launch at George Washington University, co-hosted by The World Bank and The Lancet. |
 | Project Management: Medical Journal’s “Early Childhood Development” Series LaunchEvent collateral for a Medical Journal’s “Early Childhood Development” series launch at George Washington University, co-hosted by The World Health Organization, UNICEF and the World Bank Group. |