#A/B testing

UX, Art Direction & Visual Design of Sprint Plans

A full design thinking process to improve Sprint.com’s Plans experience.

#A/B testing #Adobe XD #disabilities #ecommerce #mobile #prototyping #responsive #Sketch #telecom #user flows #user testing #wire flows #wireframing

Art Direction, Design & QA of Sprint Homepage Redesign

A cluttered, “deals, deals, deals!”-dominated homepage becomes what customers want to see from Sprint: a fresh design, approachability, humanity, authenticity, and transparency.

#A/B testing #brainstorming #css animation #localization #quality assurance #Sketch #telecom #web design #wireframing

Art Direction, Video Editing & Animation for New York City Wine & Food Festival 🍷

A “Boomerang”-style pre-sale campaign to support sponsorship of the Food Network and Cooking Channel’s New York City Wine & Food Festival.

#A/B testing #Adobe AfterEffects #animation #concepting #entertainment #events #Facebook #festival #finance #food #Instagram #paid media #Snapchat #social media #Twitter #video editing #wine & spirits