#A/B testing

UX, Art Direction & Visual Design: Sprint Plans

A full design thinking process to improve Sprint.com’s Plans experience.

#A/B testing #Adobe Experience Manager (AEM)#Adobe XD #disabilities #ecommerce #mobile #prototyping #responsive #retail #Sketch #telecom #user flows #user testing #ux strategy #wire flows #wireframing

UX, Art Direction & QA: Sprint Homepage Redesign

A transformation of Sprint’s promotion-heavy homepage into a more human, focused experience, driving a 22% increase in conversions and 169.3% increase in Black Friday conversions.

#A/B testing #Adobe Experience Manager (AEM)#brainstorming #css animation #localization #quality assurance #retail #Sketch #telecom #ux strategy #web design #wireframing

Art Direction, Video Editing & Animation: New York City Wine & Food Festival 🍷

A motion-first social campaign for Capital One’s New York City Wine & Food Festival sponsorship, delivering award-worthy creative that surpassed campaign performance goals.

#A/B testing #Adobe After Effects #advertising #animation #concepting #entertainment #events #Facebook #festival #finance #food #Instagram #paid media #Snapchat #social media #Twitter #typography #video editing #wine & spirits