UX, Art Direction & Design: #TmoTuesdays Partner Promotions

I led design and scalable template development for T-Mobile Tuesdays (#TmoTuesdays), creating partner promotions for T-Mobile and Metro by T-Mobile across brands including Popeyes, Burger King, Redbox, and more.

These promotions appeared across the T-Mobile website as well as T-Mobile and Metro by T-Mobile social channels. I designed flexible experiences that could adapt across different partner brands while maintaining a consistent customer experience.

The result was a scalable approach to partner marketing that allowed teams to launch new promotions efficiently across web and social while keeping the experience cohesive and action-oriented.

In Adobe Experience Manager, I developed reusable promotional templates and created supporting motion assets in Adobe After Effects. Each experience had a clear path to action, directing customers to the Apple App Store or Google Play Store to download the featured app, or directly into the app when appropriate.

When partners didn’t provide usable imagery, I sourced the photography and visual assets needed to complete the experience while staying aligned with their brand.