UX, Art Direction & Design for “Switch to Sprint”

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The Ask

Find out why Sprint’s “Switch to Sprint” is performing poorly on the homepage and respective landing page then redesign both.

The Answer

Based on user testing, we created a homepage section and landing page that concisely highlight exactly what prospect customers want to know: the benefits. The landing page also includes three digestible steps with re-purposed parts of the homepage to reduce clicks.

 

Homepage Section

Before

Original 'Switch to Sprint' Homepage Section
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After
New 'Switch to Sprint' Homepage Section
Click to Enlarge

 

Desktop Landing Page

Before

Original 'Switch to Sprint' Landing Page on Desktop
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After
New 'Switch to Sprint' Landing Page on Desktop
Click to Enlarge

 

Desktop Heatmap
Usage Heatmap of Original 'Switch to Sprint' Landing Page on Desktop
Click to Enlarge

 

Mobile Landing Page

Before

Original 'Switch to Sprint' Landing Page on Mobile
 

After

New 'Switch to Sprint' Landing Page on Mobile

  • UX Research: S. Vipparti
  • Copywriting: L. Thomas
#Adobe XD#heatmapping#iconography#landing pages#redesign#research#responsive#Sketch#telecom#vector illustration#web design

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