UX, Art Direction & Design for Sprint’s Travel Guides 🌇

The Ask

Think of a way to promote Sprint’s LTE Advanced Network in specific U.S. cities ahead of the 5G launch.

The Answer

My copy partner and I pounced on the opportunity to create something completely new for the Sprint brand. For Atlanta, Salt Lake City, Denver, and Las Vegas, we created travel guides to dining and Instagram-worthy spots and shared our top travel recommendations. In an effort to include both tourist hot-spots and hidden gems, the initiative required our own research and outreach to historical societies as well as local social media influencers.

While the design is quite simple, we also had to push to incorporate under-utilized dev abilities for the best possible experience.