UX, Art Direction & Design: Apple TV+ Benefit
I led design for a Sprint landing page introducing Apple TV+ as a new benefit for customers following T-Mobile’s acquisition of Sprint.
Working closely with my copy partner, I focused on keeping the experience clear and approachable despite the amount of legally required information.
We used contextual, hoverable tooltips to keep the main content clean while still giving customers access to important details when they needed them.
Visually, the page featured imagery provided by Apple alongside additional imagery I sourced, a clear CTA to activate the Apple TV+ subscription, information about T-Mobile’s 5G network, and an expanded FAQ section to help answer common customer questions.
View the full page experience below.
