Project Management of Open Enrollment Campaign for State Healthcare Exchange

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An extensive Open Enrollment campaign, which includes three flights of animated ad banners served via Google DoubleClick, social media ads and graphics, print ads, event collateral, TV and radio ad spots, health literacy videos, and graphics for a website redesign.

Digital & Social

Instagram

Facebook

State Health Exchange Facebook Ad

TV & Online Video

Print

  • Maryland Health Connection Mobile App Poster
  • Maryland Health Connection Mobile App Poster #2
Image of State Health Exchange Hand Sanitizer Ad
Maryland Health Exchange Instagram - Caption: "We're at Howard Community College's Galleria today until 3pm with Jasmine..."
Maryland Health Exchange Instagram - Caption: "Getting Coverage doesn't take much time at all."

Website Redesign

Screenshot of a State Health Exchange Website Redesign

Timelines

State Health Exchange Videos Timeline


State Health Exchange Social Poster Timeline

State Health Exchange Digital Ad Campaign

  • Creative Director: D. Corrigan
  • Art Director(s): R. Grubbs; C. Meany
  • Senior Designer: N. Cantarella
  • Copywriter: B. Ramsey
  • Created Under: GMMB
#animation#Gantt Chart#Google DoubleClick#health#paid media#project scheduling#Radio commercials#Smartsheet#social advertising#timeline management#TV commercials#web design

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