Art Direction & Animation for #HispanicHeritageMonth
Platforms
Final Post
We embrace the rich cultures and proud traditions of the Hispanic and Latino communities.
Posted by Capital One on Monday, September 25, 2017
Concept
A sliding banner is decorated with papel picado (punched paper) and words that encompass the spirit of Hispanic Heritage Month:
“UNIDAD” (“UNITY”)
“AMOR” (“LOVE”)
“FAMILIA” (“FAMILY”)
“CULTURA” (“CULTURE”)
The tone is playful and tastefully celebratory out of respect for issues such as DACA and Hurricane Maria.
Initial Concept
Concept: Illustrated employee wearing a t-shirt from the company’s Hispanic business resource group, ¡HOLA!, and holding an active confetti canon.
Sketches
- Creative Director: C. Bularz
- Copywriter: N. Martinez Fitch
