Creative Direction: Walgreens Health 🩺

I led a creative team in developing Walgreens Health’s “Health is Home” campaign, a brand awareness initiative designed to communicate Walgreens’ evolution beyond traditional pharmacy retail into in-home healthcare services, urgent care, and clinical trials.

The campaign targeted insurance payors, demonstrating how Walgreens Health’s partnerships with VillageMD and CareCentrix could help improve member outcomes by identifying and closing gaps in care, reducing hospital re-admissions, supporting smoother care transitions, and increasing engagement in long-term health management.

Built around the idea that better health begins where people live, the campaign—titled “Health is Home”—used authentic patient experiences and care journeys to illustrate the impact of accessible, connected healthcare. Based on audience demographics and client insights, I guided the creative strategy and talent direction, prioritizing middle-aged and senior individuals navigating care decisions and taking proactive steps toward better health.

The campaign also highlighted Walgreens Health’s broader ecosystem, including urgent care, telemedicine, vaccinations, clinical trials, and pharmacy services.

To represent the patients and providers served, I expanded casting to include diverse families, pharmacists, lab technicians, caregivers, and individuals with disabilities.

I oversaw the visual development and creative execution across multiple touchpoints, including branding, social media assets, print materials, :60 and :30 commercial storyboards, infographics, iconography systems, pitch deck templates, presentation content, landing pages, and digital campaign assets. I also partnered in the selection process for the commercial director, helping evaluate creative approaches and ensure alignment with the campaign’s strategic vision.

The final body of work showcased how Walgreens Health could create more connected, proactive, and accessible healthcare experiences—bringing care closer to where people live.

Angela is one of 44 million American caregivers at risk of developing or worsening emotional, mental, and physical health problems while caring for a loved one. Managing her diabetes and lowering her risk of depression and heart disease are as essential as the care she provides for her grandmother with Alzheimer’s. A Walgreens care team that knows what she’s juggling helps her stay on track with her wellness goals. She never has to go too far or spend too much for the care she needs.

When Robert leaves the hospital, he knows he won’t be back for a while. He knows his local Walgreens not only has his prescriptions ready, but a team of skilled nurses are also ready to meet him with the equipment he needs to recover in the comfort of home.

Data integration

With patient’s consent, Walgreens Health develops a 360 degree view leveraging Epic, Blue Button, Pluto Health, and Plan Data so his whole care team can treat him more holistically

Collaboration

A care team checks up on [patient] regularly. Ability to engage members in their care is a key differentiator of Walgreens Health

Data sharing

While at home, [patient] suffers a fall and breaks his hip. He is admitted to the ER for treatment where the hospital gets access to his 360 medical records for treatment

Post-acute care 

Unfortunately, he is not ready to go home immediately, and Walgreens Health helps facilitate an interim transition to a CareCentrix facility where he can get the care he needs outside an acute care facility

Continuous engagement and improvement

His Walgreens Health care team follows up on his progress, ensures his records are updated, and helps ensure a smooth transition home