Creative Direction for Healthcare Initiative

“Health is Home”

We developed the “Health is Home” campaign to build awareness of the second-largest pharmacy store chain in the United States transitioning into home healthcare. We primarily focused on the health of seniors, whether it’s to support in their healthier lifestyles or need for in-home care. The campaign consisted of social, print, :60 and :30 spots, infographics, iconography development, and other digital assets.