Creative Direction of In-App Promo for Sprint Select
Category : Art Direction, UX/UI
![Sprint App Offer in Account Dashboard](https://www.lanaeevans.com/wp-content/uploads/2024/04/Transition-Sprint-App-Account-Dashboard.jpg)
Ask
Create in-app promotional messaging to encourage customers to transfer from Sprint to T-mobile following acquisition.
Approach
My approach to the creative here was to incorporate the imagery style I had pushed for throughout the Sprint digital experience: moments within moments, relatable, and authentic — with a touch of T-mobile Magenta.