Creative Direction of In-App Promo for Nimble at T-mobile
Category : Art Direction, UX/UI

Ask
Create in-app promotional messaging optimized for phone and tablet regarding the Nimble charging device launching at T-mobile.
Approach
With the Nimble portable charger being made with recycled plastic, it felt important to use the header background space as part of the message. To do this, I incorporated plastic bottles appearing strongly behind the device and fading out behind the logo to avoid drowning it out. The mint green bottle tops and light peach background were also selected to match Nimble branding.