Art Direction, Video Editing & Animation: Washington Capitals Playoff Social 🏒

I led art direction, video editing, and animation for social posts celebrating Washington Capitals playoff victories across Facebook, Instagram, and Twitter. The campaign featured footage of mascot Slapshot captured specifically for the season’s social content.

Working with Capital One’s in-house production team, I directed Slapshot’s performance and movement for green-screen capture, giving me the flexibility to easily place him into branded environments in post.

I developed compositions featuring Slapshot against the U.S. Capitol and inside Capital One Arena, using the Capitals’ dark blue alongside a brighter secondary Capital One blue to create a cohesive visual palette.

Using Adobe After Effects, I repurposed footage of Slapshot cheering, clapping, and laughing maniacally into energetic, timely social animations. Working with my copywriting partner, I kept messaging minimal so the focus remained on Slapshot, while incorporating the partner-provided ALL CAPS logo for brand recognition.