Art Direction, Video Editing & Animation: #NYCPride 🏳️‍🌈

The Social Creative team was asked to turn the Talent Creative team’s Pride design into a social animation. I animated colorful chalk bursting slightly over “Color Us Proud” and a white border. The animation was used for a Pride kick-off post ahead of Capital One’s New York City activation in Union Square.

As we approached New York City Pride, I also created animated flags specifically for Twitter Conversation/Voting tweets supporting charitable contributions to The Ali Forney Center, Callen-Lorde Community Health Center, and The Trevor Project.

Branch Activation

This storefront activation was used as the inspiration for my animation direction.

Promo Animation

My copywriting partner and I explored 2 copy directions: “Part of the Pride” and “Color Us Proud, the latter was favored by the team.

The promo animation gave me the opportunity to learn the AfterEffects Roto Brush, which was used to make the burst of rainbow chalk appear to splatter from behind the text and over the white border that surrounds the text.

Conversation/Voting Tweets