Art Direction, Video Editing & Animation for #NYCPride 🏳️🌈
The Social Creative team was asked to turn the Talent Creative team’s Pride design into a social animation, with colorful chalk bursting slightly over “Color Us Proud” and a white border. The animation was used for a Pride kick-off post ahead of Capital One’s New York City activation in Union Square.
As we approached New York City Pride, animated flags were developed for Twitter Conversation/Voting tweets supporting charitable contributions to The Ali Forney Center, Callen-Lorde Community Health Center, and The Trevor Project.
- Creative Directors: J. Harrold, R. Bularz
- Co-Art Directors: B. Frick, K. Sharon
- Copywriters: B. McNally, C. Davis