Art Direction, Video Editing & Animation for New York City Wine & Food Festival 🍷

Creative Director: R. Bularz
Co-Art Director: K. Sharon
Copywriter: B. Highfill

Category : Advertising, Art Direction, Motion, Social, Typography

Conception and execution of an animated “Boomerang”-style pre-sale campaign to support sponsorship of the Food Network and Cooking Channel’s New York City Wine & Food Festival. The placements rolled out as A/B visual tests across Facebook, Instagram, Twitter and Snapchat. The campaign exceeded cost-per-click goals by 28% and click goals by 53%.