Art Direction, Video Editing & Animation: Capitals & Wizards Social Contest Ads

Creative Director: C. Bularz
Co-Art Director: K. Sharon
Copywriters: N. Martinez Fitch; L Jacob

Category : Motion, Social, Visual Design

I led art direction for multiple social campaigns featuring Washington Capitals and Wizards mascots Slapshot and G-Wiz, including this series promoting two ticket giveaways.

Working with Capital One’s in-house production team, I developed shot lists and directed talent movement to ensure the mascots were captured on green screen for maximum flexibility in post-production. This allowed me to place the talent against clean, distraction-free backgrounds tailored to each social execution.

Top-performing creative featured Slapshot mimicking his bobblehead figurine and G-Wiz dancing.

I partnered with copywriting to develop a reusable Adobe After Effects template, prioritizing key messaging within the first six seconds to capture attention in fast-scrolling social feeds.

The campaigns outperformed social advertising benchmarks by 26%.