Art Direction, Video Editing & Animation: Capital One Arena Snapchat Ads

Repurposing footage from a photo and video shoot with Washington Capitals and Wizards mascots Slapshot and G-Wiz, I led art direction for a Snapchat campaign promoting game-day discounts at Capital One Arena in Washington, D.C.

In collaboration with Capital One’s in-house production team, I developed shot lists and directed mascot movement to capture Slapshot and G-Wiz banging hand drums on green screen. This gave me flexibility to isolate the mascots and build clean, distraction-free compositions in post.

Designed in Adobe After Effects for Snapchat’s fast-paced viewing environment, I kept each ad under six seconds and partnered with copywriting to animate minimal messaging in sync with each drumbeat and mascot fist pump, creating a simple visual rhythm that reinforced the promotional message.