Art Direction & Design for “Switch to Sprint”
The Ask
Find out why Sprint’s “Switch to Sprint” is performing poorly on the homepage and respective landing page then redesign both.
The Answer
Based on user testing, we created a homepage section and landing page that concisely highlight exactly what prospect customers want to know: the benefits. The landing page also includes three digestible steps with re-purposed parts of the homepage to reduce clicks.
Homepage Section
Before
After
Desktop Landing Page
Before
After
Desktop Heatmap
Mobile Landing Page
Before
After
- UX Research: S. Vipparti
- Copywriting: L. Thomas
