Art Direction & Design Exploration for Telecom Privacy Center Redesign
A Privacy Center redesign turned into an opportunity to finally apply design recommendations from the brand’s parent company to the company website. Ultimately, we landed on a design that includes more depth and utilizes large, storytelling iconography, content carousels to keep information on a single page without increasing page length, and more information up-front to reduce clicks.
Brand Recommendations
![Brand Design Exploration](https://www.lanaeevans.com/wp-content/uploads/2021/08/Brand-Design-Exploration-01.jpg)
![Brand Design Exploration 2](https://www.lanaeevans.com/wp-content/uploads/2021/08/Brand-Design-Exploration-02.jpg)
Color Palettes
![Original Brand Color Palette](https://www.lanaeevans.com/wp-content/uploads/2021/08/Original-Color-Palette.jpg)
![New Brand Color Palette](https://www.lanaeevans.com/wp-content/uploads/2020/02/New-Brand-Color-Palette_1000px.jpg)
Design Application
Original Design
![Telecom Original Privacy Center - Mobile](https://www.lanaeevans.com/wp-content/uploads/2020/02/Privacy-Center-Mobile-Old.jpg)
Exploration Design
![Telecom Privacy Center Design Exploration Mobile](https://www.lanaeevans.com/wp-content/uploads/2023/09/Telecom-Privacy-Page-Exploration-Desktop-Mobile.jpg)
Final Design
![Telecom Privacy Center Redesign - Final (Mobile)](https://www.lanaeevans.com/wp-content/uploads/2023/09/Telecom-Privacy-Page-Redesign-Final-Mobile.jpg)