Creative Direction, UX, Content: Sinuous Magazine
A transformation of Sinuous Magazine from a popular blog into a multicultural editorial brand and digital platform reaching 2.5 million readers.
🔒 Creative Direction & Product Design: Multilevel 3D Part Viewer
End-to-end design of a multilevel 3D parts viewer, making complex engineering systems easier to explore, inspect, and maintain.
Creative Direction: Walgreens Health 🩺
The "Health is Home" campaign consisted of branding, social, print, :60 and :30 spots, infographics, iconography development and other digital assets.
UX, Art Direction & QA: Sprint Homepage Redesign
A transformation of Sprint’s promotion-heavy homepage into a more human, focused experience, driving a 22% increase in conversions and 169.3% increase in Black Friday conversions.
Creative Direction: Seattle Storm @ Climate Change Arena 🏀
A campaign welcoming the WNBA's Seattle Storm back home and focusing on the team's superstars as players and people.
UX, Art Direction & Design: #TmoTuesdays Partner Promotions
Design and scalable templates for T-Mobile and Metro by T-Mobile partner promotions across brands like Popeyes, Burger King, and Redbox.
Creative Direction & Visual Strategy: Sprint Digital
A visual content strategy that shifted the Sprint digital ecosystem away from product-first merchandising and toward a more human, approachable brand experience.
UX & Creative Direction: Microsoft Build
UX strategy and creative direction for ~75 responsive wireframes across global, U.S., and regional experiences in France, Germany, Japan, Latin America, and the UK.
UX & Creative Direction: Microsoft Inspire
User experience and visual creative direction for 8 phases of Microsoft Inspire's digital event roll-out.
UX & Creative Direction: Microsoft Events Sign-In/Registration Redesign
A streamlined UX redesign for the Microsoft Events Sign-In and Registration process.
UX & Art Direction: Walmart T-Mobile Landing Page
A visual and UX revamp for Walmart's T-Mobile Landing page incorporating a refreshed and more comprehensive plans grid.
UX, Art Direction & Design: Sprint Hulu Benefit
Redesign of Sprint’s Hulu partner experience to simplify a cluttered page, clarify the benefits, and create clearer paths to Hulu and Hulu + Live TV.
UX, Art Direction & Design: Apple TV+ Benefit
Sprint landing page introducing Apple TV as a new benefit for customers following T-Mobile’s acquisition of Sprint.
UX, Art Direction & Design: Product Launches at Metro by T-Mobile
Product experiences for Samsung and Motorola launches on Metro by T-Mobile.
Art Direction, Video Editing & Animation: Tastemaker Chicago Food Festival 🥘
Animated campaign and Snapchat filters to support sponsorship of the new Tastemaker Chicago food festival.