Creative Direction: Walgreens Health 🩺
The "Health is Home" campaign consisted of branding, social, print, :60 and :30 spots, infographics, iconography development and other digital assets.
UX, Art Direction & QA: Sprint Homepage Redesign
A transformation of Sprint’s promotion-heavy homepage into a more human, focused experience, driving a 22% increase in conversions and 169.3% increase in Black Friday conversions.
🔒Product Design: Campbell’s Map-Based Distributor Opportunity Marketplace
An interactive map-based distributor opportunity discovery experience featuring searchable and filterable listings, reusable UI components, and responsive workflows.
🔒Product Design: Campbell’s Messaging Center
Back Office Messaging Center and design system expansion featuring pre-built templates, WYSIWYG editor, and distribution lists.
UX & Creative Direction: Microsoft Inspire
User experience and visual creative direction for 8 phases of Microsoft Inspire's digital event roll-out.
🔒Product Design: Campbell’s Video Library
A next-generation video learning library for Campbell’s distributor portal, leveraging e-learning best practices and AI-powered content discovery features to create a seamless training experience for independent operators.
🔒Product Design: Ordering System Upgrade Scheduler
An experience which enables Campbell's 7,500 product distributors to transition from a legacy product ordering system.
UX & Creative Direction: Microsoft Events Sign-In/Registration Redesign
A streamlined UX redesign for the Microsoft Events Sign-In and Registration process.
UX & Art Direction: Walmart T-Mobile Landing Page
A visual and UX revamp for Walmart's T-Mobile Landing page incorporating a refreshed and more comprehensive plans grid.
UX, Art Direction & Design: Sprint Hulu Benefit
Redesign of Sprint’s Hulu partner experience to simplify a cluttered page, clarify the benefits, and create clearer paths to Hulu and Hulu + Live TV.
UX, Art Direction & Design: Apple TV+ Benefit
Sprint landing page introducing Apple TV as a new benefit for customers following T-Mobile’s acquisition of Sprint.
UX, Art Direction & Design: Sprint-to-T-Mobile Migration & Network Sunsetting
Landing pages detailing the retirement of 2G/3G networks and deadlines to upgrade.
UX, Art Direction & Design: Product Launches at Metro by T-Mobile
Product experiences for Samsung and Motorola launches on Metro by T-Mobile.
UX Design: Metro by T-Mobile Activation Page
Two UX solutions to help New and Existing customers activate their devices with fewer calls to Customer Service.
UX, Art Direction & Visual Design: Sprint Plans
A full design thinking process to improve Sprint.com's Plans experience.