UX, Art Direction & Design: In-App Promo for Nimble at T-Mobile
The Ask
Design an in-app promotional experience for the launch of Nimble’s portable charging device within the T-Mobile app. The promotion needed to be optimized for both phone and tablet while fitting seamlessly into the existing dashboard experience.
The Approach
Nimble’s brand is built around sustainability, with its charging products made from recycled plastic. Rather than simply showcasing the product, I used the available header space to reinforce that story visually, allowing the environmental message to become part of the design itself.
Following Apple’s Human Interface Guidelines (HIG), I created a layered composition featuring recycled plastic bottles positioned prominently behind the charger. The bottles gradually faded behind the Nimble logo, creating depth while ensuring the brand identity remained clear and legible. This subtle visual treatment communicated the product’s sustainable materials without competing with the primary messaging.
The supporting color palette was carefully selected to align with Nimble’s established brand identity. Mint green bottle caps complemented a soft peach background, creating a fresh, approachable aesthetic that differentiated the promotion from surrounding content while remaining cohesive within the T-Mobile app.
Working within T-Mobile’s existing component library, I integrated the visual design, promotional copy, and legal messaging into the established UI framework. This ensured the experience maintained consistency across the app while adapting cleanly to both phone and tablet layouts.
My Role
- UX Design
- Art Direction
- Visual Design
- Creative Direction
- Cross-Platform Design (iOS & Android)
Outcome
The final promotion transformed a standard product announcement into a brand story centered on sustainability. By combining thoughtful visual storytelling with platform-native design patterns and T-Mobile’s existing component system, the experience highlighted Nimble’s environmentally conscious mission while delivering a polished, scalable in-app promotion.
Platform: Native iOS & Android
