Lanaé Evans
Design Leader · Product Strategist · Creative Director
I design experiences that make complex things feel obvious.
For more than two decades, I’ve worked at the intersection of product design, UX strategy, creative direction, and systems thinking. I’ve learned that the hardest problems rarely belong to one discipline, so I stopped designing that way a long time ago.
Most designers specialize. Product. Brand. Design systems. Research.
I never found much value in staying inside those lines.
The work is better when strategy informs interaction, when brand strengthens usability, when design systems accelerate creativity instead of constraining it, and when technology serves people instead of asking people to adapt to technology.
That’s the work I enjoy most.
I build experiences, not just screens.
A polished interface is meaningless if it doesn’t solve the right problem.
Every project starts the same way: understand the people, understand the business, understand the constraints. Then build something simple enough to use, flexible enough to evolve, and durable enough to scale.
That means asking difficult questions, challenging assumptions, and working alongside product managers, engineers, researchers, and stakeholders until the best idea wins.
Titles don’t build great products and experiences.
Teams do.
Complexity is where I do my best work.
I’ve spent my career designing products for organizations that don’t have simple problems to solve.
I’ve led product design initiatives for Fortune 500 companies, startups, government organizations, healthcare, retail, telecommunications, manufacturing, finance, and nonprofit organizations. I’ve helped modernize legacy platforms, launch new products from the ground up, build scalable design systems, and simplify workflows used by millions of people.
The common thread isn’t the industry.
It’s helping teams make complicated systems understandable.
I care about systems because they create momentum.
Good design solves today’s problem.
Great systems keep solving tomorrow’s.
Whether I’m building a component library, defining interaction patterns, establishing visual language, or improving design operations, I’m thinking beyond the next release. I want designers to move faster, engineers to build with confidence, and products to stay consistent as they grow.
The best systems don’t limit creativity.
They make more of it possible.
Leadership means making everyone around you better.
I’ve built and led remote design teams, mentored designers, shaped design culture, and partnered closely with executives, product leaders, and engineers.
Leadership isn’t about having every answer.
It’s about creating an environment where good ideas surface quickly, feedback is welcomed, and talented people can do the best work of their careers.
The work.
Over the past 22+ years, I’ve partnered with organizations including The Campbell’s Company, Walmart, Microsoft, Walgreens Health, Marriott International, Sprint, T-Mobile, Disney, Verizon, HSBC, John Deere, Kaiser Permanente, The Lancet, Arrow Electronics, Saks Fifth Avenue, Backcountry, Consumer Financial Protection Bureau, and many others.
Along the way, that work has contributed to measurable outcomes, including:
↗ 169.3% increase in Black Friday conversions
↗ 22% increase in overall conversions
↗ 18% increase in product orders
Metrics matter.
So do the people behind them.
What I’m looking for.
I want to work with ambitious teams solving meaningful problems.
Teams that move quickly without sacrificing quality.
Teams that value curiosity over ego, collaboration over hierarchy, and outcomes over process for process’s sake.
The technology will keep changing.
That’s the exciting part.
Building products people genuinely love to use never goes out of style.
