🔒Product Design: Campbell’s Depot Management App
Category : UX/UI
Web app empowering independent distributors to manage bakery inventory and receipts within the Campbell’s ecosystem while on the move.
🔒Product Design: Support Pay App
Category : UX/UI
A mobile app experience to enable Walmart and Sam's managers to request Support Pay for affected associates during emergency events.
Creative Direction: Walgreens Health 🩺
Category : Advertising, Art Direction, Branding, Graphic Design, Illustration, Social, UX Strategy, UX/UI
The "Health is Home" campaign consisted of branding, social, print, :60 and :30 spots, infographics, iconography development and other digital assets.
UX, Art Direction & QA: Sprint Homepage Redesign
A transformation of Sprint’s promotion-heavy homepage into a more human, focused experience, driving a 22% increase in conversions and 169.3% increase in Black Friday conversions.
🔒Product Design: Campbell’s Map-Based Distributor Opportunity Marketplace
Category : UX Strategy, UX/UI
An interactive map-based distributor opportunity discovery experience featuring searchable and filterable listings, reusable UI components, and responsive workflows.
🔒Product Design: New Store Manager App Experience
Category : UX/UI
Strategy and development of a user-centered Android and iOS app experience for managers to more easily manage missed employee breaks.
Creative Direction: Seattle Storm @ Climate Change Arena 🏀
A campaign welcoming the WNBA's Seattle Storm back home and focusing on the team's superstars as players and people.
UX, Art Direction & Design: #TmoTuesdays Partner Promotions
Design and scalable templates for T-Mobile and Metro by T-Mobile partner promotions across brands like Popeyes, Burger King, and Redbox.
🔒Product Design: Campbell’s Messaging Center
Category : UX Strategy, UX/UI
Back Office Messaging Center and design system expansion featuring pre-built templates, WYSIWYG editor, and distribution lists.
UX & Creative Direction: Microsoft Inspire
User experience and visual creative direction for 8 phases of Microsoft Inspire's digital event roll-out.
Creative Direction & Visual Strategy: Sprint Digital
A visual content strategy that shifted the Sprint digital ecosystem away from product-first merchandising and toward a more human, approachable brand experience.
🔒Product Design: Campbell’s Video Library
Category : UX Strategy, UX/UI
A next-generation video learning library for Campbell’s distributor portal, leveraging e-learning best practices and AI-powered content discovery features to create a seamless training experience for independent operators.
🔒Product Design: Ordering System Upgrade Scheduler
Category : UX Strategy, UX/UI
An experience which enables Campbell's 7,500 product distributors to transition from a legacy product ordering system.
UX & Creative Direction: Microsoft Events Sign-In/Registration Redesign
A streamlined UX redesign for the Microsoft Events Sign-In and Registration process.
UX & Art Direction: Walmart T-Mobile Landing Page
A visual and UX revamp for Walmart's T-Mobile Landing page incorporating a refreshed and more comprehensive plans grid.
UX, Art Direction & Design: Sprint Hulu Benefit
Redesign of Sprint’s Hulu partner experience to simplify a cluttered page, clarify the benefits, and create clearer paths to Hulu and Hulu + Live TV.
UX, Art Direction & Design: Apple TV+ Benefit
Sprint landing page introducing Apple TV as a new benefit for customers following T-Mobile’s acquisition of Sprint.
UX, Art Direction & Design: Sprint-to-T-Mobile Migration & Network Sunsetting
Category : UX Strategy, UX/UI
Landing pages detailing the retirement of 2G/3G networks and deadlines to upgrade.
UX, Art Direction & Design: Product Launches at Metro by T-Mobile
Product experiences for Samsung and Motorola launches on Metro by T-Mobile.